How Boosting Your Plant Label Design Helps Plant-Curious Customers

An effective label design should relay important information to your customers, and in the case of selling plant products, it should reveal everything there is to know about growing it. Some details you can include in the label include the following:

Generally, labels ensure you can manage your customers’ expectations and give a solid sense of direction, especially when they’re planting a new flower, bulb, or evergreens. But slapping all these facts can be overwhelming and unsightly, so improving your plant label design and making sure it looks visually appealing while remaining readable is key. To that end, what are some design tips to make your plant label more compelling?

It’s tempting to bombard your label design with eye-catching visuals, but a label should be able to look aesthetically pleasing without overpowering its viewers. Remember that the primary goals of labels are to inform customers about the product, so while it helps to make it look dynamic, the design elements should not distract your customers from its contents.

Gardening can be tricky enough as it is, but your label doesn’t have to be! Instead, use images, fonts, colours, and other design choices that are effectively engaging to ensure you provide a good customer experience.

Believe it or not, colours are a powerful tool that can evoke strong emotions from your target market. Different hues attract the eyes and deliver a message that can influence the customer’s buying decisions in more ways than one. This shows that colour psychology plays a pivotal role in helping your label design stand out in a hyper-visual environment; that’s why it’s wise to consider a colour scheme that reflects your branding.

Different shades of green, for instance, can leave an impression of relaxation as it captures the carefree nature of the environment. White can help people feel secure thanks to its clean style, while black exudes class and luxury. Taking all that into account, the right colours can go a long way in increasing your plant label design’s market value.

Lawn and garden retailers like you often show off plenty of young plants lining the shelves, but it can be difficult for customers to determine which one they should try to care for if they’re new to plant parenthood. The labels may convey all the details, but giving customers visual cues can spark their motivation as they can see a glimpse of the plants as they flourish.

If you want your seeds and bulbs to get as much loving attention as your wilder-looking plants, it’s best to include images of what the flowers look like when they’re all grown up to help aspiring gardeners find the “one” for their lawn.

It’s true that labels should clearly define the details of the product, but bombarding customers with information will only make planting even more confusing. Don’t go overboard with the facts, and stick to relevant insights to ensure your labels are easy to follow. It also helps to make the most of white space to offer visual breaks, giving readers more room to digest all the data you included in the label.

Other than the colours and imagery, the font style you choose can also make or mar your plant label design. Going for flowery fonts with plenty of hoops and swirls may look visually interesting, but it won’t do anything to help your customers understand the information you’re providing.

Balance is key when it comes to an effective design, so it’s best to play around with fonts that can help you stand out from the crowd while remaining sensible and easily understandable.

More people are embracing the green lifestyle, so it’s important to improve your plant labelling to ensure your garden business can flourish amidst the competitive landscape. In that regard, the tips above explore some basic tips that can elevate your plant label design and ensure it remains informative, aesthetically compelling, plus consistent with your brand message!

Now that the world has become more digitally oriented, embracing and employing EPOS solutions to your business is critical in reaching long-term success amidst the competitive landscape.

Streamlining your retail management system is key in increasing your organisation’s efficiency and productivity, so what better way to marry your hardware and software solutions than to integrate an EPoS system?

Easitill is a one-stop shop for all your EPoS needs—from hospitality EPoS, retail EPoS, labelling solutions, and more! Get in touch with us today at 01604 881881 and book a FREE demo to see how we can help your business become more scalable using affordable, easy-to-use, and powerful EPoS solutions.